S F F
I am a director with a strong believe in emotions as the best carrier of brand's message. I directed commercials for brands such as McDonald's, CCC, Bosch, APAP, Kozel, Schneider Electric and Juicy Fruit.
Both while working on a script and on a set with talents, I seek for significant insights that everyone could identify with. With this in mind I treat every frame as a picture and attach great importance to the story rhythm as well as visual details refined in the preproduction and postproduction processes.
Before I focused on commercial direction I worked as a strategist in DDB Warsaw and G7 advertisement agencies where I led projects for T-Mobile, PKO Bank Polski, Johnson&Johnson, Warner Music Poland, PHILIPS and many more. The experience gained at that time helps me stay clients' goals oriented and gives basis for better communication strategy understanding.
sixforfive [SFF] is my collaborative project under wich I create.