Piotr Nowicki

I have a strong believe in emotions as the best carrier of brand's message. I directed commercials for brands such as McDonald's, CCC, Bosch, APAP, Kotlin, Kozel, Schneider Electric, SMYK and Juicy Fruit.

Both, while working on a script and with talents on a set, I seek for significant moments that everyone could identify with. With this in mind I attach great importance to the story rhythm as well as visual details refined in the preproduction and postproduction processes.

Before I focused on directing commercials I worked as a strategist in DDB Warsaw and G7 advertisement agencies, where I led projects for T-Mobile, PKO Bank Polski, Johnson&Johnson, Warner Music Poland, PHILIPS and many more. The experience gained at that time helps me stay clients' goals oriented and nail treatment presentations.

sixforfive [SFF] is my collaborative project under which I create.